Organic wine

Posted By Chris Kaplonski on Apr 19, 2015


This was one of the most interesting things I came across in our recent fieldwork in Austria.  These are organic (bio-) wines in the Merkur (a supermarket chain) branch in the Westbahnhof railway station in Vienna. 

Two things strike me as particularly worthy of comment.  The first is that a company that markets organic products – Ja! Natürlich – has own-label wine.  Second, that you can come across a fairly decent stock of it in a food market in a mall.  My point is that this was not found in a specialist shop, or even a wine shop, but a rather run-of-the-mill food shop. 

Alas, I didn’t pick up a bottle to try. I meant to get some at some point, but never did.  Ah, well. Next trip. 

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